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                                      Negril 
                                        Chamber of Commerce Guide Training Programme 
                                        Page #3 
                                     
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                                           Community 
                                            Tourism ... "The Way Forward" 
                                            Continues...... 
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                                            Billy's 
                                              Grassy Park - Great Jamaican Food 
                                              [Click On Photo 
                                              for a Larger View - 64KB] 
                                           
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                                                Target 
                                                  Markets for Community Tourism 
                                                 
                                               
                                             
                                            
                                              
                                                - The 
                                                  marketing slogan for Community 
                                                  Tourism is "where the beach 
                                                  ends, our country life begins...".
 
                                                - The 
                                                  target markets are: 
                                                  the mature market - senior citizens, 
                                                  study and research groups, universities 
                                                  & colleges, church organizations, 
                                                  botanists, environmentalists, 
                                                  nature lovers, ornithologists, 
                                                  the independent traveler, Afro-Americans, 
                                                  Caribbean persons at home and 
                                                  abroad, socially conscious groups.
 
                                               
                                             
                                           
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                                            Valley 
                                              View from Waterworks Nature Preserve 
                                              [Click On Photo 
                                              for a Larger View - 68KB] 
                                           
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                                                  Waterworks 
                                                    Nature Preserve Pool 
                                                    [Click On 
                                                    Photo for a Larger View - 
                                                    84KB] 
                                                 
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Community 
                                                      Tourism marketing is a 
                                                      way forward as is an integrated 
                                                      approach to the development 
                                                      of a country resulting in 
                                                      an improved quality of life 
                                                      for communities both in 
                                                      resort areas and rural areas. 
                                                   
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Community 
                                                      Tourism vacations 
                                                      and tours provides visitors 
                                                      with the real experience 
                                                      of the country. 
                                                   
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Community 
                                                      Tourism offers 
                                                      visitors diverse experiences 
                                                      and allows them to make 
                                                      friends easily. 
                                                   
                                                  - Community 
                                                    Tourism could be the catalyst 
                                                    for encouraging the broader 
                                                    industry to be ecologically 
                                                    sustainable.
 
                                                  - Community 
                                                    Tourism in 
                                                    many ways can set the standards 
                                                    for the rest of the industry 
                                                    to follow. To preserve and 
                                                    enhance those characteristics 
                                                    can make a community interesting 
                                                    and memorable.
 
                                                  - Be 
                                                    Clean.....Be Green!
 
                                                 
                                                 
                                                  
                                                 
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                                    Back To 
                                    Main Page 
                                    Community Tourism - Page 
                                    #1 
                                    Community 
                                    Tourism - Page #2 
                                    Community Guide Training Program Itinerary 
                                    - Page #4 | 
                                 
                                 
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